- What reasons have I given Internet shoppers to trust my company?
- Am I loosing any sales because of lack of trust?
- What am I doing to build trust?
- Have I really done enough?
- Should I do more?
- Compare your conversion rate:
This is the number of sales you generated compared to the number of shoppers who visited your site. To see how your e-businesses did at converting browsers to buyers determine what percentage of your visitors made a purchase, then use the chart below to compare your conversion rate to the standard for your industry:
(Source: Most recent available report from Nielsen//NetRatings & Harris Interactive 2001 )Travel Services
Clothing/Apparel
Auction
Computer Hardware/Peripherals
Books
Electronics
Computer Software
Music
Health/Beauty
Home and Garden
Flowers, Gifts and Cards
Video
Fitness/Sports Equipment
Toys
18.5%
23.4%
27.8%
13.9%
26.6%
12.6%
14.9%
15.9%
16.9%
12.1%
14.0%
17.6%
10.0%
13.2%
- Does your web site pass the trust test?
If you can say YES to these 5 questions you don't need this service.
1. Is your company so well established that virtually *any* Internet shopper would give you their credit card and email information without hesitation?
2. Can you say with complete confidence that you are not loosing any sales to competitors because of lack of trust?
3. Does your web site give skeptical visitors a quick and reliable way to independently confirm that you can be trusted?
4. Does your web site meet the international standard for proving trustworthiness online?
5. Have you done enough to clearly separate your business from the hundreds of thousands of scam companies on the Internet?
If you answered yes to all of the above, thanks for stopping by, have a nice day. If you answered no, we encourage you to read on...
A. Here are 12 good reasons
:
1. Build the trust you need to sell online: According to a Consumer Reports study, most of your visitors won't trust your web site. According to the report, less than one third (29%) of consumers say they trust Web sites that sell products or services. (See Study) That's why every web site owner must ask:
5. Let your record speak for itself: In our own survey, 65% of the online consumers we polled said that having
an independent third party to certify that a merchant's customer satisfaction record is un-edited and openly displayed is safer than a site whose customer satisfaction record can NOT be independently confirmed. Click to see survey
Perhaps that's why as early as 1996 ePublicEye.com was selected by Microsoft bCentral
as
one of "the best and most
relevant places to list your
Website."
Michael L. Byrum 2/28/99
If you take customer satisfaction seriously ePublicEye offers a 200% money back guarantee. If you sign up for ePublicEye's "Professional Membership," then find another service that offers all the features of an ePublicEye membership for less, we'll refund you twice your money back.
For more information contact merchant services at 818/547-0222 or E-mail us.
Q. Why should you register your Internet business
with ePublicEye?
Why does it take a while for some e-businesses to realize that lack of trust is the reason their sales numbers are low? Because the Internet shoppers who don't trust you won't tell you... they just leave. So, though getting traffic to your site is the start, you know that it's the number of browsers you convert to buyers that will determine your success. Lack of trust continues to rate as the number one reason people are reluctant to buy from small and mid-sized Internet businesses. By registering with ePublicEye's monitoring service and agreeing to display your customer satisfaction record openly, you provide consumers with proof that your business is trustworthy and reliable. See sample
2. Do what the big retailers do to convert online browsers to buyers:
Yahoo
Ebay
Amazon
are just some of the major marketplaces that rely on "merchant ratings" to build trust.These ecommerce leaders have helped to make ratings the international system consumers look for to separate ebusinesses they can trust from the ones they can't. Merchant ratings are now proven to build trust and increase sales and ePublicEye members are reporting an immediate 15-30 percent increase in sales from using our trust building services. in fact, since 1996, ePublicEye has helped over 20,000 emerging e-businesses, in 96 countries make some of the toughest online sales imaginable, like diamonds and international transactions. Check our references blow:
3. Increase your conversion rate:
The number of browsers you convert to buyers is more important than the number of hits, visitors or shoppers you get. A Yankee Group study reported increased conversion rates and sales by sites that have added streaming media to their e-tail sites and concluded that Internet audio and video “converts one-time window shoppers into buyers.” By selecting a "Professional Membership you'll get an audio informercial added to your listing and you'll be able to use it on your site. These audio FAQ's are "Nanocasted" 24 hours a day, 7 days a week and gives shoppers the critical information they need to make a buying decision.
See Sample
4. Give your shoppers a tool they can trust: Just like in the real world, online shoppers trust other online shoppers most. That's why ePublicEye does not rate or review sites ourselves. Instead we offer unedited ratings and reviews from your past shoppers to let future shoppers determine for themselves that your e-business is one they can trust.
See our press page
6. Find consumers who are willing to shop with unknown e-businesses:
Even if you have a great looking site, not everyone is willing to buy from an e-business they've never heard of. ePublicEye
membership connects you directly with over 2.8 million consumers monthly who are actively shopping with unknown e-businesses on the ePublicEye Network.
7. Attract the shoppers who like to listen and shop:
An Arbitron Study found that 70 percent of those who listen to on-line audio click through for content information and almost 60 percent click through for more information while they are tuned in. Almost half (49 percent) of the Webcast audience buys advertised products on-line.
By selecting a "Professional Membership" your company will get an audio infomercial which we will Webcast on ePublicEye's Safe Shopping Radio Network for one full year. Through the Safe Shopping Radio Network you'll access ePublicEye's "audio shoppers."
8. Get top search positions, distinguish your brand, put your customers at ease : Over 35,000 e-businesses have registered with ePublicEye under our old program. By registering your site with ePublicEye.com, you position your company with the Internet's best merchants who have chosen to make an unparalleled commitment to customer satisfaction. In addition, by offering Audio FAQ's to your shoppers, you give them critical decision making information that is impossible to get from a "text only" site. As a result,
you identify your company as one of ePublicEye's most professional members whom we recognize by giving them top search positions in each category.
Click to see search sample. Look for audio symbol 
"I Noticed your icons on other on-line business's sites, and I realized that it made me feel more comfortable to
purchase from a business that displayed your icon, versus a business which doesn't."
9. Be a big fish in a small pond: ePublicEye is a resource for consumers who like the unique products and personal attention that often can only be found at small and mid-sized businesses. You won't find Amazon.com, LL Bean or CD Now listed on ePublicEye's web site. So your listing isn't fighting for attention with internationally recognized brands that have a built-in advantage.
10. Reduce the cost of getting customers:
According to a Jupiter Communications survey 45 percent of online shoppers choose e-commerce Web sites based on word-of-mouth recommendations. That's why all "Professional Level" members have a viral marketing and shopper rewards system built into their search listing. Shoppers who listen to your audio FAQ’s may be offered a discount as an incentive to pass the audio program on to a friend via email. You can change the discount amount at any time and as frequently as you wish, experimenting till you find the incentive that generates the most referral traffic and sales.
Click to see a sample
11. Find out what your customers want to buy: The fastest way to increase your sales is to ask those who bought from you why they bought and what they want to buy in the future. Our program automatically collects this information for you along with the critical market research you need to understand your customers and the rapidly changing online marketplace. You'll get market data you can use today, delivered to you in a concise, bottom line format.
12. Thousands of your peers have already done it. Look around, you'll see that thousands of merchants are relying on ePublicEye.com to help build trust in their brand. That's because every day more merchants come to appreciate the level of trust an ePublicEye.com membership can quickly establish for their business.
